EUROPE & UNITED STATES DIGITAL OUT-OF-HOME MEDIA

Premium Digital Out-of-Home Advertising Across Europe & the United States.

Connect your brand with consumers in premium indoor environments through high-impact digital media.

Live network signalEU—US
NYCPARLAXBER
Premium indoor mediaDOOH / 4K
Key European & U.S. marketsEUROPE + USA
0107

European market context

Built for the places where attention is already focused.

Tobak Media brings the precision, accountability and creative impact of digital media into premium real-world environments.

75.5M

fitness members

67,500+

fitness clubs

DOOH market momentum

Premium

brand-safe environments

Market context: EuropeActive / Deloitte European Health & Fitness Market Report 2025. Figures are European market data, not Tobak Media operational numbers.

Why Tobak Media

Media infrastructure designed for modern brand standards.

From planning to reporting, every layer is designed to make premium indoor DOOH easier to buy, safer to run and clearer to measure.

01

Transatlantic Coverage

Plan across multiple European and U.S. markets through one coordinated media partner.

EU
02

Premium Indoor Audience

Reach professionals, consumers and active communities in curated venues.

03

High-Attention Environment

Place campaigns in dwell-time moments where screens are naturally visible.

04

Programmatic Ready

A technology architecture designed for direct and programmatic activation.

05

Campaign Analytics

Clear reporting across markets, venues, devices and campaign periods.

06

Brand Safety

Controlled indoor environments and a considered approach to every placement.

07

Flexible Buying

Build around countries, venue categories, campaign windows and objectives.

Our network

One transatlantic network. Multiple premium contexts.

Build market-specific plans across carefully selected indoor venue categories. Select a city to explore a representative market signal.

EUROPE + USA
Market signalLondon · GB
● ● ●
Fitness ClubsActive, engaged communities
Coffee ShopsHigh-frequency urban audiences
Corporate BuildingsProfessional decision-makers
Elevator ScreensFocused dwell-time moments
Business CentersHigh-value workplace traffic
Retail Waiting AreasContextual consumer reach

How it works

From brief to live campaign, without fragmentation.

A clear four-stage process keeps international teams aligned and campaigns moving.

01

Choose Markets

Define priority markets across Europe and the United States and set the campaign window.

02

Choose Venues

Build the right context mix around audience and objective.

03

Launch Campaign

Approve creative, schedule delivery and activate media.

04

Track Results

Review reach, impressions and performance by market.

Solutions

Built around how your organization goes to market.

One premium media layer, adapted to different buying models and business needs.

01

For Brands

Build attention and salience close to everyday consumer routines.

02

For Agencies

Extend integrated plans with brand-safe, measurable indoor reach.

03

For Franchises

Coordinate national and local messaging across distributed locations.

04

For Retail

Influence consideration in high-dwell, high-frequency environments.

05

For Real Estate

Turn premium building screens into a managed media experience.

06

For Technology

Connect campaign workflows, data signals and programmatic buying.

Campaign intelligence

A clear view of every market, venue and screen.

Plan, monitor and review campaigns across Europe and the United States through a unified reporting experience built for media teams.

TOBAK CONTROL
Campaign 24—EU
TM
Illustrative campaign dashboard

Transatlantic Brand Flight

Total impressions8.42M+12.4%
Estimated reach3.18M+8.7%
Active devices1,28499.8%
Creative completion96.2%+2.1%
Delivery performance30 DAYS
12M8M4M
CountriesLIVE
France86%
Germany74%
Spain62%
Netherlands51%
Demo data shown for interface illustration only.UPDATED 09:42 CET

Technology standards

01Unified reporting

One consistent view across markets.

02Granular analytics

Country, venue and device-level clarity.

03Secure delivery

Controlled workflows and brand-safe playback.

04Programmatic pathways

Infrastructure prepared for flexible buying.

Client perspectives

Confidence, clarity and quality at every stage.

Draft testimonial copy for client approval. Replace the role descriptors with approved client names before public use.

“Tobak Media gave us a clearer way to plan indoor media across several European markets. The quality of the environments, combined with a single reporting view, made the campaign easier to manage from brief to delivery.”
MD
Marketing Director · European consumer brandDRAFT · CLIENT APPROVAL
“What stood out was the balance between premium context and operational flexibility. We could adapt the venue mix by market without losing consistency in the campaign or the reporting.”
MS
Media Strategy Lead · International agencyDRAFT · CLIENT APPROVAL
“The partnership felt structured, responsive and commercially thoughtful. Tobak Media understood both the value of our locations and the audience experience we wanted to protect.”
CD
Commercial Director · Multi-site venue networkDRAFT · CLIENT APPROVAL

About Tobak Media

Building a premium indoor media layer across Europe and the United States.

Tobak Media is a Digital Out-of-Home company focused on connecting brands with high-value audiences across Europe and the United States.

01

Mission

Make premium indoor audiences accessible through responsible, technology-driven media.

02

Vision

Create a connected transatlantic network where venues, brands and audiences all benefit.

03

Technology

Use intelligent infrastructure to simplify planning, delivery and reporting.

04

Transatlantic Network

Combine international scale with market-level relevance and execution.

05

Innovation

Continuously improve how indoor media is experienced, bought and measured.

FAQ

The details media teams need.

Availability is planned by campaign brief, country, state, city and venue category. Contact the team for the current market plan.

Yes. Plans can combine fitness clubs, coffee shops, corporate buildings, elevators, business centers and retail waiting areas.

Yes. Tobak Media is structured to collaborate with media and advertising agencies on planning, creative specifications, activation and reporting.

Programmatic availability depends on market and inventory. The team can recommend the appropriate direct or programmatic pathway for each campaign.

Reporting can include impressions, estimated reach, delivery, markets, venues and devices, subject to campaign configuration and available data.

Use the venue partner option and share your locations, screen environment and audience profile. The partnerships team will review the fit.

Start a conversation

Plan your next DOOH campaign across Europe and the United States.

Tell us where you want to be seen. We’ll shape a premium indoor media plan around your markets, audiences and objectives.

Response within one business day
Schedule a media consultation45 minutes · Online · European & U.S. time zones
01

Campaign brief